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The 45 Facebook Statistics that Every Marketer Must Know To Win in 2019

The 45 Facebook Statistics that Every Marketer Must Know To Win in 2019

You realize that Facebook advertising is essential. However have you learnt why, or which parts of Facebook advertising would be the most dear to you?

Should you don’t, that’s okay. Advertising modifications shortly, and Facebook much more so.

It’s onerous to maintain up with all of the modifications (which is why we’ve our Facebook updates submit refreshed month-to-month), and it may be much more troublesome to know what all of them imply.

We may also help with that.

Fortuitously, there are a ton of case research and loads of knowledge launched often about Facebook, consumer conduct, and their influence on entrepreneurs and companies.

We did the heavy lifting and chosen the statistics you should know to plan your 2019 advertising technique and obtain the success you deserve together with your Facebook promoting.

Final yr, we compiled a helpful listing of 22 of the most important Facebook advertising statistics in 2017.

On this replace, we’re going to try 23 of crucial statistics in 2018, these that that you must know to plan your methods in 2019. 

They’re grouped into 5 principal classes:


Facebook Demographics & Utilization

Understanding who’s utilizing Facebook and the way will play an essential half in deciding what methods you need to use.

Right here’s the large demographic statistics to observe.

1. There are 1.49 billion day by day lively customers on Facebook, as of September 2018.

Facebook continues to be seeing constant progress in utilization, which means that there’s an enormous probability to attach with a big portion of your audience.

2. Facebook customers are accessing the location or app eight occasions per day on common.

Even when this implies they’re simply opening the app and doing a fast scroll, you might have eight possibilities per day to catch their consideration and have interaction them, whether or not you’re reaching out by way of natural or paid advertising. Take into consideration the variety of belongings you do eight occasions per day, and also you’ll have the difficulty of creating an enormous listing right here.

three. Individuals spend a mean of 35 minutes per day on Facebook.

With individuals on the platform for this lengthy, that is extra than simply idle scrolling each time they go browsing. Individuals are partaking, socializing, and making connections. We’ll take a look at how precisely they’re doing that slightly afterward.

four. Facebook has greater than 150 million day by day viewers on Tales.

Whereas this will look like solely a small fraction of the general variety of customers on Facebook every day, that is nonetheless an enormous proportion, particularly contemplating that the Tales function is rising. I all the time advocate that my shoppers use Tales, simply because it helps you battle natural attain and will increase the probability that engaged viewers members will see your content material regularly.

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Facebook Common Advertising Statistics

We all know there’s an enormous alternative for connecting with our viewers, so now let’s check out a number of common advertising statistics that showcase some purchaser conduct, marketer conduct, and extra.

5. 39% of customers will comply with a Facebook Web page in order to obtain a particular supply.

Most individuals will take particular actions as a result of it advantages them in a way, and it seems that getting one thing to love a Web page is not any exception. If you wish to incentivize an enormous progress in followers, attempt operating contests, internet hosting a sweepstake, or creating an official Facebook supply to drive a couple of extra likes.

In case you actually need to develop followers aggressively, be sure to increase the submit or flip it right into a paid advert for max visibility.

6. 57% of shoppers say that social media influencers their purchasing.

Out of that 57%, a whopping 44% stated that Facebook was most influential.
That is due largely to the very fact that we’re utilizing social media in a different way than we used to. Many customers are using the location as a search engine and a analysis software, and the power to see a ton of social proof and evaluations shortly after discovering a model (whether or not by means of search or advertisements) is a large asset.

7.  Facebook has a complete of 80 million Pages for SMBs.

When you go to checkout the statistics from final yr, you’ll see that’s an enormous improve; final yr, there have been solely 60 million. This does, sadly, imply that the competitors is fiercer and that extra companies are flocking to the platform. That being stated, many small and medium companies (and even bigger ones) fail to interact their audiences correctly; in the event you’re in a position to take action, you’ll be good to go.

eight. The common natural attain for a Facebook publish is 6.four% of the Web page’s complete likes.

The key phrase right here is “average,” as a result of manufacturers with persistently lower-engaging content material and fewer on-platform exercise will see attain charges even decrease. Nonetheless, it’s good to have a strong quantity as a suggestion, and to know what to anticipate. 6.four% of your complete Web page likes is far decrease than we’d need, however it’s additionally higher than the two% quantity floating round.

9. 200 million individuals have joined Facebook Teams that they derive worth from.

Facebook Teams was the large factor of 2018. Extra teams are popping up, and we’re quickly getting new options (together with the choice to create paid teams and a few excellent group insights). If what you are promoting is ready to create a branded group that supplies worth and a way of group to your clients, you’ll have a greater probability to displaying up in their feed and constructing a relationship with them on social.

10. 78% of American shoppers say they’ve found merchandise on Facebook.

That’s an unlimited proportion, and it exhibits that individuals are prepared to return throughout services that can be helpful to them and buy. They only have to see advert copy that’s partaking and instantly related to them, they usually may have to see advertisements from an organization a couple of occasions earlier than they convert.

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Facebook & Cellular Statistics

The entire world goes cellular, and Facebook is not any exception. Let’s check out a number of statistics that mirror on what this implies for entrepreneurs.

11. 47% of Facebook customers solely use the cellular app.

Virtually half of all customers are solely utilizing the cellular app in order to entry the platform, which means that all your content material must be mobile-optimized. Take a look at creating extra vertical movies, and hold long-form posts simply digestible with brief sentences and paragraphs. And, in fact, all the time guarantee that any touchdown pages you’re sending individuals to is all the time mobile-ready.

12. 88% of Facebook customers commonly entry the location via cellular.

Whereas solely 47% of customers are solely utilizing the app, nearly all of customers use cellular at the least typically. See the above for why this issues a lot.

13. 96% of Facebook visits are made on smartphones; solely 31.eight% occur on desktop.

The reality that such a small proportion of Facebook visits occur on desktop is critical. That being stated, typically longer period durations of utilization will occur on desktop, however it’s worthwhile to be able to seize customers it doesn’t matter what platform they’re utilizing.

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Facebook Advertisements Statistics

You knew we couldn’t have a publish on Facebook statistics with out together with a piece on Facebook Advertisements!

Right here’s a number of the newest analysis about how customers are interacting with our advertisements and the impression you may see from them.

14. 26% of Facebook customers who clicked on advertisements reported making purchases in one survey.

That’s barely multiple out of 4 clients who click on in your advert. That is comparatively excessive click on to conversion price when in comparison with another platforms, and it exhibits that there’s unimaginable promoting potential should you’re capable of join with the appropriate viewers.

15. The common click-through fee (CTR) throughout all industries is .90%.

Whereas the conversion fee can appear on the excessive aspect, that’s partially as a result of CTR is so low on common.
Earlier than you are feeling dejected, nevertheless, take into consideration what number of advertisements you scroll previous and what number of you click on and convert on. It will not be rather a lot, however you then may turn into a loyal buyer to a brand new model you’re keen on.
Once more, the important thing shall be concentrating on the appropriate viewers after which simply enjoying the numbers recreation.

16. A whopping 93% of social media advertisers are utilizing Facebook Advertisements.

This exhibits how efficient the advert platform could be.
The overwhelming majority of advertisers wouldn’t be flocking to Facebook so religiously in the event that they didn’t work or in the event that they have been “too expensive.”
Should you aren’t getting the outcomes you need, contemplate wanting into the AdEspresso teaching calls so you will get on monitor and see success, too.

17. In line with one case research, the simplest size for Facebook advert titles is 4 phrases, and hyperlink descriptions of 15 phrases.

I need to flag one thing right here. This can be a current case research, and I feel that is an OUTSTANDING place to start out for many companies. That being stated, you shouldn’t comply with this religiously, and as an alternative, use it as a suggestion to start out testing.
Your Advert copy will probably be extremely subjective based mostly on what you’re promoting and who you’re promoting to. AdEspresso’s Sarah Sal has written extensively about how storytelling in long-form copy can yield excellent outcomes will do nicely, and I all the time attempt to check totally different types and lengths of advert copy once we’re working with new shoppers.

18. The common value per advert elevated 17% in 2018’s Q2.

This can be a bounce, particularly as a result of some small companies discover the advert system to be slightly on the costly aspect. This isn’t shocking, as a result of despite the fact that new placements have opened up (see Tales Advertisements on Facebook and now the brand new market advertisements), there’s a lot competitors. Fortuitously specialists don’t anticipate this type of progress to proceed, however for now, it’s what we’ve received.

19. Although advert prices rose, advert impressions have additionally elevated by 21%.

Right here’s the silver lining. Advert prices have gone up, however extra individuals are seeing (and hopefully being impacted by) our advert campaigns. This speaks to the potential of Facebook Advertisements, and is an effective reminder to maintain testing totally different methods, copy, and gives to see what works.

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Facebook Video Advertising Statistics

Facebook video advertising is extremely essential. That is straightforward to see from each these new statistics and some from our 2017 submit. Listed here are the most important updates that you have to know.

20. One out of each 5 Facebook movies is a stay broadcast.

Facebook reside has continued to develop in reputation, and it’s nonetheless one of the high-engaging methods you should use on Facebook. Lives get extra engagement than different video content material on common, although most of it sometimes comes in the course of the reside broadcast.
For greatest outcomes, ensure that that you’re going reside at peak hours when your viewers know you’ll be there.

21. 80% of customers are irritated when movies auto-play sound.

This coincides with the statistic under that exhibits that 85% of movies are performed with out sound.
Individuals can cope with slightly motion catching their eye, however having loud sounds begin enjoying once they didn’t select to observe the video is one other story– particularly in the event that they’re someplace public. Nobody needs to have a tampon business begin blasting out of their telephone once they’re on the subway.

22. Caption video advertisements improve viewing time by a mean of 12%.

Add closed captions to your movies. They’ll improve viewing time by making certain that individuals can perceive what you’re discussing even when they will’t or don’t need to allow sound, they usually might help draw customers in earlier than they determine to play the sound and even begin watching.

23. Almost half the worth of video advertisements is attained by customers inside the first three seconds.

You’ve received three seconds to catch their consideration, because it seems, the most important impression that you will have could also be made in those self same three seconds, too.
Actually capitalize on that, explaining why clients ought to care and how one can supply worth up entrance. It will make a distinction and make your advert considerably simpler.

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Aaaaaaaand that’s it for 2018! 

Nonetheless craving somewhat extra Facebook information?

Let’s take take a look at 22 Facebook statistics from 2017 and what they imply for entrepreneurs compiled by Brad Smith.

The majority of those statists are nonetheless related and all present the significance of various points of Facebook advertising.

These stats will cowl every part you have to know earlier than you launch your subsequent marketing campaign, from viewers demographics to Relevance Rating to advert engagement.

Curious to see all of them? Right here they’re:

  1. Initially of 2017, greater than 65 million native companies had a Facebook web page.
  2. 79% of on-line adults use Facebook.
  3. 42% of shoppers don’t comply with manufacturers on social media.
  4. 42.2% of individuals like or comply with a web page to allow them to get an unique supply.
  5. Every Facebook consumer has greater than 1,500 tales competing for a spot in their newsfeed at any given time.
  6. Nevertheless, solely about 300 of these tales are chosen to seem in the newsfeed.
  7. 40.5% of individuals say they like advertisements that are immediately associated to their pursuits.
  8. Advertisements with a Relevance Rating of three value about 73% greater than these with a rating of eight.
  9. They’re 167% costlier than advertisements with a rating of 10.
  10. Advertisements with a rating of eight have a 77% greater CTR than these with a rating of three.
  11. Advertisements with a rating of 10 have a 158% larger CTR than these with a rating of three
  12. 34.7% of people that unfollow a model on Facebook achieve this due to low-personality or uninteresting posts.
  13. 57.5% of people that unfollow a model achieve this due to an extreme quantity of promotional posts.
  14. Shorter Facebook posts get 23% extra interplay than longer posts.
  15. Posts with photographs obtain 179% extra engagements than different posts.
  16. Movies are probably the most shared publish sort, with 89.5 common Facebook shares
  17. The common variety of movies posted by a web page was 24 per thirty days.
  18. The common size of a Facebook video was three minutes and 48 seconds.
  19. The common individual solely watched a Facebook video for10 seconds.
  20. 85% of Facebook movies are watched with the sound turned off.
  21. Individuals are 1.5x extra more likely to watch video on a smartphone as an alternative of a desktop.
  22. Sq. video takes up 78% more room in a cellular newsfeed than panorama video does.

You’ll be able to Bounce straight to the one that picks your curiosity or maintain studying! We’ve obtained one down and one other 21 Facebook stats to go.

Facebook Customers: Who’s in your web page?

Who precisely is on Facebook, to start with?

The straightforward reply is just about everybody. Listed here are a couple of Facebook consumer statistics that might shock you.

 79% of on-line adults use Facebook

For each 5 adults who use the web, 4 of them are utilizing it to verify Facebook. This could offer you a good suggestion of how many individuals are on Facebook. In a current research, the Pew Analysis Middle goes on to interrupt issues down a bit:

(Picture Supply)

So, that’s the thorough reply to our prelim query.

However in fact, all these individuals don’t like your small business web page particularly. Which has extra to do with them than you.

42% of shoppers don’t comply with manufacturers on social media.

Some individuals simply aren’t very liberal with their likes. Many people tune out messages from manufacturers we don’t acknowledge.

However that doesn’t imply you may give up. We’ll speak extra about the right way to attain this group later.

First, let’s discover why your loyal followers clicked Like in the primary place.

42.2% of individuals like or comply with a web page to allow them to get an unique supply.

They are saying it as a result of it’s true.

Providing incentives to clients, like particular offers for Facebook followers or entry to on-line contests, improve your variety of likes.

However that’s not the one solution to appeal to recent faces to your web page. There are many different issues you possibly can attempt, too.

Ever put up a profitable submit that actually spoke to individuals?

Ever felt a small a part of your self perish as that publish moved additional down the web page because of new posts taking over the highest spot?

Nicely, prepare for an excellent old style resurrection.

Attempt pinning your biggest publish to the highest of your Facebook web page, so new guests will all the time see it.

Hubspot’s Facebook web page pinned a enjoyable video that actually grabs a customer’s consideration:

Your entire aim with new guests is to get one thing out of them.

You want a click on, remark, like, or view. (As a result of you need to use that to re-target them later.)

Pinning prime content material is actually the bottom hanging fruit you’ll be able to think about.

And the longer the publish stays pinned to the highest of the web page, the extra these numbers will develop.

Faking social proof at its best.

Pinning posts can get newbies engaged together with your cream-of-the-crop content material right away. However how do you draw stated newbies in the primary place?

Like a moth to a flame or a blinding mild? (Besides, with out the entire bang, zap, lifeless, half.)

Because the numbers stated, many individuals hesitate to love a model in any respect.

You possibly can fight this by operating your greatest advertisements for the individuals who want them most. Or, no less than, are almost definitely to wish them most. Lookalike audiences.

These are tailored Facebook audiences made up of people that share essential traits together with your present fanbase. The solely main distinction is that they’ve but to make the leap.

With lookalike audiences, you’re not concentrating on randoms who’ve by no means heard of you. You’re solely concentrating on clients who’re more likely to have an interest in your product.

You possibly can stand out to those individuals instantly by acknowledging the very fact that they could do not know who you’re. But.

Style firm Tobi does this properly:

(Picture Supply)

(Sure, I’m up with the style recreation. Don’t decide me.)

This advert shows one other nice advantage of lookalike audiences: you need to use them to supply exclusives solely to the hard-to-get leads you’re making an attempt to attract in.

Facebook Demographics: Who finds your advertisements related?

Perhaps you didn’t know that:

Every Facebook consumer has greater than 1,500 tales competing for a spot in their newsfeed at any given time.

That’s rather a lot. Proper? Too many, in reality.

Which is why…

Solely about 300 of these tales are chosen to seem in the newsfeed.

These 300 are the “relevant” posts, in response to the Facebook algorithm.

However that phrase “relevant”… what precisely does it imply in Facebook-speak?

Many many issues. For starters, it means an advert or submit is related to somebody’s pursuits.

Why does that matter?

40.5% of individuals say they like advertisements that are instantly associated to their pursuits.

That’s greater than double the quantity who would like to see unrelated advertisements.

(picture supply)

When individuals see advertisements that converse to what they care about, they interact.

And engagement issues on Facebook.

It will increase your advert’s Relevance Rating, for starters.

A better Relevance Rating means you’re paying much less for engagement together with your advert.

However how a lot much less? Prepare for a data-dump:

Advertisements with a Relevance Rating of three value about 73% greater than these with a rating of eight

(A lot an excessive amount of.)

They’re 167% costlier than advertisements with a rating of 10

(Multiply that towards your Value Per Lead.)

Advertisements with a rating of eight have a 77% larger CTR than these with a rating of three

(Getting hotter.)

Advertisements with a rating of 10 have a 158% greater CTR than these with a rating of three

As you possibly can see from the graph above, even one additional level can improve CTR considerably.

So how do you improve your Relevance Rating?

First, verify what your Relevance Rating is in the primary place. It could possibly be 10, for all you recognize.

It may be lower than 10. Quite a bit much less. (It’s most certainly rather a lot lower than 10.)

And if it’s decrease than you have been hoping, the next step is to ask why.

Don’t assume that Relevance Rating is a direct reflection of your advert copy. Even the best-written advert can get a low rating if it’s run for too broad of an viewers.

Exhibit A: this advert.

Once we ran this advert for a broad viewers, Facebook gave it an entire 2.9 factors.

Little did the parents at Facebook know we have been testing them.

And the check continued once we narrowed down the viewers. Now, the advert solely ran for customers who had visited the our website in the previous 90 days.

And the outcomes have been dramatic.

The Facebook customized viewers elevated the advert’s relevance throughout the board.

One of many causes Facebook customized audiences work so nicely is as a result of they permit you to make your advertisements extra particular.

Individuals don’t wish to be handled like a reputation on an enormous record. By narrowing down your audiences, you’ll be able to say particular issues in your advert that solely apply to a small group.

You gots to phase.

The outcome: an advert that speaks to a person and never the entire broad world.

Right here’s an instance from Greatest Purchase:

(Picture Supply)

This advert retargets clients who deserted their cart. It’s giving them the ultimate push they should convert. It’s not generic. And that’s what makes it efficient.

Nice tactic, however sadly, not your whole advertisements can be retargeting advertisements like this one. In these instances, it’s useful to have purchaser personas.

Good purchaser personas. Detailed purchaser personas.

Attempt filling out this very detailed template from Blogger Sidekick to see in case your purchaser persona has what it takes:

(Picture Supply)

Know your clients higher than you understand your self. Flip bits and items of primary information right into a information on that buyer’s emotions and thought course of through the purchaser’s journey.

These emotions could possibly be very totally different in your totally different personas. Use that to your benefit.

By enjoying to these distinctive emotions in every advert, you possibly can create a marketing campaign that’s related from begin to end.

Facebook Advertisements: What makes an advert fascinating?

There are two sides to each Like button.

When somebody clicks the Like button the primary time, that means Like.

However once they click on it a second time, that means In contrast to.

Confuses me too.

Convincing clients to Like your web page is a day one factor. Convincing them to not in contrast to your web page is an each different day factor.

34.7% of people that unfollow a model on Facebook achieve this due to low-personality or uninteresting posts

(Present some sass, individuals.)

57.5% of people that unfollow a model achieve this due to an extreme quantity of promotional posts

That’s why it’s your job to make each publish and each advert as fascinating as potential.

Simpler stated than executed? Somewhat bit. Not everybody will discover the identical posts fascinating.

That stated, there are some tips that’ll by no means fail you. That’s why cliche sayings like “less is more” exist.

Talking of which:

 Shorter Facebook posts get 23% extra interplay than longer posts.

If interplay measures how fascinating a publish is, the outcomes are unanimous. Longer posts simply aren’t as fascinating as shorter ones.

TrackSocial quantified this in a current research. The graph under illustrates their findings.

(Picture Supply)

Notice the 1500+ level distinction in response rating between “tiny” posts (zero to 70 characters) and “large” posts (231 characters or extra).

70 characters could seem somewhat mild. However with the suitable phrases, you’ll be able to maintain all of the essential information in your content material whereas chopping half the characters.

Begin by modifying out pointless phrases. For instance, change “you can submit your application online” to “apply online.” Anyplace you’ll be able to minimize a phrase, get snipping.

(Meet concision: an important lesson you’ve by no means discovered.)

In the meantime, you may also make your posts extra fascinating by posting concerning the issues individuals are already in.

Create content material that pertains to your enterprise and a trending matter.

There gained’t be a transparent connection between your organization and each trending matter, however when there’s it, benefit from the chance earlier than it slips away.

For instance, Goal doesn’t make a selected submit for each particular person product they promote. Nevertheless, they do spotlight merchandise that they know individuals care about, like Taylor Swift’s new album:

(Sure, I’m additionally a Swiftie. Give up hating.)

It may be tough to determine what to publish. However fortunately, it isn’t tough to determine in case you failed or not. If one thing isn’t getting the engagement, transfer that technique to trash and change it out with some surefire methods to make your posts fascinating.

Likelihood is, you’re already conversant in a few of them. For instance, you understand to publish footage when you’ll be able to.

Posts with photographs obtain 179% extra engagements than different posts.

Nevertheless, movies nonetheless reign supreme.

Facebook Movies: How widespread are they?

Let numbers speak the speak.

Movies are probably the most shared submit sort, with 89.5 common Facebook shares.

In fact, movies are difficult. They deserve their very own subset of stats.

That subset is delivered to you by Enterprise 2 Group. They analyzed 500 pages that posted Facebook movies in the primary three months of 2017.

Right here’s what they discovered:

The common variety of movies posted by a web page was 24 per thirty days.

The common size of a Facebook video was three minutes and 48 seconds.

The common individual solely watched a Facebook video for 10 seconds.

So Facebookers are lacking a great deal of these movies.

Lengthwise. And sound-wise.

85% of Facebook movies are watched with the sound turned off.

Shoppers are watching your video throughout school courses and workplace conferences, in any case. Having the sound on would simply be impolite.
And really conspicuous.

Desktops are typically conspicuous as nicely, which is why so many people watch Facebook movies on our telephones:

Individuals are 1.5x extra more likely to watch video on a smartphone as an alternative of a desktop.

In mild of that final handful of stats, take a look at these greatest practices to boost your subsequent video publish.

First issues first: optimize for cellular.

The Jane Goodall Institute lately ran a check on their Facebook web page to seek out out which cellular video format sparked probably the most engagement. They created the identical video in each sq. and panorama codecs, after which they examined them towards one another.

The sq. video gained this spherical. By what we wish to name “a landslide.”

It acquired twice the likes and thrice the shares because the panorama video.

Sq. video takes up 78% more room in a cellular newsfeed than panorama video does.

Right here’s an eye catching sq. video from New Scientist:

Make sure that your video has sufficient area to shine in the newsfeed by placing it in a sq. format.

Now that you’ve received the format coated, it’s time to speak about time.

You don’t need your followers to overlook the perfect a part of your video. They usually in all probability will, in the event that they’re scrolling away with greater than three minutes to go.

Simply as textual content posts are greatest stored brief, shaving time without work your video is important to getting your whole message throughout.

Don’t deal with too many issues directly, although. Concentrate on one story per video to ensure your viewers truly watch it till the credit roll.

Toms has mastered this idea. Every so typically, their web page posts a “We Are What We Do” video. These movies present brief tales about one one that pertains to the corporate:

Sometimes, they’re brief. As in, 15-seconds-short.

One of many methods Toms retains the movies so brief is by together with the naked minimal of information in the video. Then, they hyperlink to explanatory pages in the textual content a part of the submit:

Observe that additionally they embrace a quote in this space, as an alternative of together with the quote solely in the video. This manner, Toms makes positive that even the individuals who watched with out sound will see the quote.

You might also select to incorporate subtitles in your video.

Discovering the best font, font measurement, and font shade to make sure your subtitles are legible could be tough. One solution to get round that is to go away an area for subtitles on the backside of the display, like this CollegeHumor video does:

Consequently, the subtitles are simply seen and the message of the video is obvious.

Even to these viewers caught in a boring assembly.


Facebook is important for entrepreneurs and companies of all sizes and from all industries.

Even with natural attain declining, each natural advertising and on-platform promoting supply large potential that will help you successfully join together with your viewers in significant methods.

Customers are nonetheless partaking with the platform recurrently and enthusiastically, they usually’re more and more utilizing it to seek out group as an alternative of simply getting updates.

Should you maintain that in thoughts, you’ll be capable of adapt alongside the platform because it evolves and proceed to see outcomes, regardless of how fierce the competitors will get.

What do you assume? Did any of those statistics shock you? Which statistic will affect your campaigns probably the most? Share our ideas and questions in the feedback under! 


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